Radio Imaging

Painting a New Imaging Picture

Considering changing up your station branding or adding a branding voice for the first time?  You’re in the right place.

Branding is the audio “signature” behind a radio station – in this case, your station.  You have invested heavily in your sound – the perfect music, the right personalities, incredible promotions, not to mention all the sleepless nights and constant monitoring.  You need a branding voice that picks people up and grabs them, knocking them over with power and clarity, fixing your station’s call letters and slogan firmly into their brain.  In every way, your brand voice needs to deliver those elements even better than any of your full-time personalities.  Your branding is everything.  Why not do something fresh and new?

You can’t just pick any voice, and you don’t want to just sound like everyone else, either.  There are so many tired, familiar and predictable voices out there in station branding – voices that have been on so many stations they have to check the page 3 times before reading your liners just to make sure they get the call letters right.  That’s not what you want, you don’t want tired, you want exciting and new.

That’s where Morgan Andrew Evans makes all the difference.  Morgan Andrew Evans has multiple decades’ of experience in the radio entertainment business, including more than 20 years on-air as a #1-ranked ratings machine in more than one Top 50 market, and knows how to deliver a line.  Your lines.  He’s even sat in that chair and programmed stations, just like you.  But he’s a relatively new voice to station branding in general, so Morgan can bring a super fresh take on your station’s sound that will make you stand out boldly in your crowded market.

Classic Hits, News/Talk, Classic Rock, and Country formats are right up his alley.  Demos are above, but Morgan would love to put together a totally custom demo just for you so you can hear what your branding should sound like – on your airwaves – delivered at no charge.  Just reach out to hear the difference!

Take a listen, and then let’s chat about how we can beef up your station’s brand, boost your numbers, and make your GM (and yo momma) proud!

Morgan Andrew Evans is proudly represented by Hoss Management Group.